ITV moves in with the BBC at Salford’s MediaCityUK | 27 March 2013
ITV has moved its iconic Granada studios to Salford, where it will share office space with network rivals, the BBC.
The first regional north west news bulletin has already been broadcast from the new studios at MediaCityUK, while the remainder of the Granada resources, based in Quay Street, Manchester, will move in due course.
The move will see the relocation of arguably the UK’s most famous fictional road: ‘Coronation Street’, which has been filmed at Granada Studios since 1960. The cobblestones are already being laid in a new location close to the Imperial War Museum, according to bbc.co.uk.
Ironically, the new office will see ITV sharing with the BBC, which moved piecemeal – and somewhat controversially – to Salford during the last year.
ITV chief executive, Adam Crozier, explained the purpose behind the move to manchestereveningnews.co.uk: “Our move to a new, modern, fit for purpose base in MediaCityUK is vital in enabling us to focus on growing our national and international production and broadcasting business.
“Joining this creative hub outside London ensures the region is not only an important part of ITV’s history, it’s also a hugely important part of our future.”
Operating out of a ‘glass-box’ studio with 360 degree filming ability, it is hoped that the efficient lay-out and technological innovation will afford ITV news with the ‘collaborative space’ that it was seeking.
The views expressed in this post are those of the author and are not necessarily those of Qube Global Software. All facts are verified where possible directly by the author.
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