Festive pop-up stores tipped to help reduce shop vacancy rate | 12 November 2012
Festive pop-up stores have been tipped to help reduce the shop vacancy rate in the UK.
It is thought that a greater range of British business owners are keen on opening pop-up stores this Christmas, as the significant supply of vacant shops will allow them to negotiate affordable short-term leases.
Helen Franks, who is a leasing director at commercial property group Grosvenor, believes that the proliferation of these temporary stores could make every property in the area seem more appealing.
She told huffingtonpost.com: “It’s beneficial for everyone because it creates a new focus for an existing area, drawing in new audiences that might not have thought to come shopping to a particular street. That creates a beneficial knock-on effect for every store on the street.
According to talkingretail.com, 14.6 per cent of British high street stores are vacant at present. However, Franks believes that this figure could soon drop if a lot of firms find success with their pop-up stores this winter.
She said: “We’re also very keen to incubate new brands and a pop-up store is a perfect way for both parties to see if the time is right to take on a permanent bricks and mortar location.”
The views expressed in this post are those of the author and are not necessarily those of Qube Global Software. All facts are verified where possible directly by the author.
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